INTER: BEHIND THE SHOOT

LEGACIES
2 min readOct 11, 2023

Exploring Milan’s Architectural Splendor: The Inspiration Behind Our Inter Campaign

On a hot July morning in Milan, our team embarked on a journey to capture the essence of our Inter collection. As the sun kissed the city awake, we set out with a vision to blend fashion with history, elegance with innovation.

Duomo di Milano

Our first stop was the enchanting Piazza dei Mercanti, a place steeped in Milan’s architectural history. While our models and crew prepared for the day ahead, the rest of the team went searching for espressos, knowing it would fuel our long day of shooting.

Pinacoteca di Brera

The heart of Milan offered us a canvas of architectural wonders — grand arches, majestic columns, and the balance of baroque and gothic styles. It was the perfect backdrop for our Inter collection, a testament to the city’s rich heritage.

Duomo di Milano

We ventured toward the rear of the Duomo, only to be greeted by passionate Inter fans eager to learn about our LEGACIES launch. Their enthusiasm added an extra layer of motivation to our creative process.

Pinacoteca di Brera

Our journey continued into the art district of Brera, where we found ourselves in the captivating square of the Pinacoteca, one of Europe’s foremost museums. Surrounded by centuries of artistic mastery, we felt an unmistakable connection between our design and Milan’s cultural legacy.

Arco della Pace

Parco Sempione and the iconic Arco della Pace served as our final destinations. Here, our Inter tiffosi models had a kickabout with the ball, capturing the spirit of both the club and the city.

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